October 14th, 2025
Domo Pricing in 2025: Credits, Cost, and Alternatives
By Zach Perkel · 19 min read
Domo pricing isn’t listed publicly since its enterprise plans are customized through sales. However, most companies spend between $30,000 and $100,000 per year based on usage.
I tested the free trial and reviewed user reports, vendor data, and official documentation to see how its credit-based model really works. Here’s what that research revealed about what you actually pay and how the credit system affects your bill.
In this article, we’ll cover:
Domo pricing at a glance
How Domo’s credit-based pricing works
Factors that affect pricing
Is Domo worth it in 2025?
Alternatives worth trying
Disclaimer: The information in this article, including prices, features, and other figures, is subject to change. While we strive to keep our content current and accurate, we recommend always consulting official sources for the most up-to-date and authoritative information before making important decisions.
Domo pricing: At a glance
Domo pricing now runs on a credit-based model introduced in mid-2023. When you visit Domo’s pricing page, you only see two options, namely Free (30-day trial) and Paid (credit-based).
Here’s a breakdown of estimates based on company size and usage level:
These estimates come from verified buyer data on Vendr, official Domo credit documentation, Domo reviews, and user discussions from community forums. They reflect real-world spending ranges, not list prices, since Domo’s costs depend on data volume, refresh frequency, and support level.
Domo’s credit-based pricing
Domo transitioned to a credit-based pricing model in 2023, instead of its older tiered plans. Under this system, organizations buy a pool of consumption credits that act as internal currency. These credits power all activity in the platform, including data ingestion, transformations, dashboard updates, and AI features.
Before Domo switched to credit-based pricing, a common complaint on Vendr was that customers faced unexpected renewal increases, such as a 6% price lift on annual contracts that auto-renewed without notice. With credits, you pre-purchase usage upfront, so there’s less risk of sudden renewal hikes once your agreement is set.
After reviewing Domo’s official documentation, I found that credit consumption depends on how data is stored and processed. Credits are charged based on specific activities, such as:
Materialized storage rows: Data stored permanently in the Domo platform. These consume 1 credit per million storage rows per month.
Virtual storage rows: Temporary or query-based data created through Views or Fusion. These consume 1 credit per two million storage rows per month.
In addition to storage, other key activities like ingesting data, running pipelines, or using AI features also consume credits. The exact amount varies based on data volume, refresh schedules, and the tools your team uses most often.
Domo’s credit monitoring dashboard tracks this usage in real time, helping teams forecast spend and adjust workloads before costs rise. Your total cost ultimately depends on how much data you manage, how often you refresh it, and which features you rely on across the platform.
What affects Domo pricing
Domo’s pricing follows a usage-based system, so costs shift as you scale your data refreshes, storage, and integrations.
Based on my research, here’s what usually has the biggest impact on pricing:
Credit consumption: Frequent data refreshes and heavy ETL workflows burn through credits the fastest. Teams that schedule hourly or near-real-time updates tend to pay far more than those refreshing once or twice a day.
Storage and data volume: Larger datasets always drive costs higher. Companies handling hundreds of millions of rows often fall in the $80,000–$120,000 range each year.
AI and advanced features: Tools like Domo AI Pro add small charges for each action. Domo AI pricing still relies on credits, so every prediction or summary request uses part of your balance. In active environments, those small costs can add up fast.
Support level: Domo offers paid Support and Education Bundles with options for priority response, account management, and 24/7 access. I couldn’t find any official information on pricing from Domo itself. But based on user reports, estimated annual costs typically range from $8,500 to $48,000, depending on coverage and service level.
Data integrations: More connectors and automation jobs increase consumption. In my testing, even simple pipeline updates across platforms like Salesforce, BigQuery, or Google Ads caused noticeable credit usage when refreshed frequently.
In short, from everything I’ve found, Domo’s cost structure rewards predictability. The more consistent your data volume and refresh cadence, the easier it is to manage spend.
Is Domo worth the cost?
Domo is worth the cost for large organizations that run complex, high-volume data operations and need advanced analytics at scale. It delivers strong automation, rich dashboards, and compliance-ready governance tools that justify its enterprise pricing.
But for smaller or mid-sized teams, I think that Domo often isn’t worth it. The credit-based model makes spending unpredictable, and costs can rise quickly with frequent data refreshes or multiple integrations. During my research, I found several reports of teams paying far more than they expected once they automated daily jobs or expanded storage.
In my opinion, Domo is a serious investment that pays off only if your team uses it heavily and manages usage carefully. It fits best for enterprises with technical staff and consistent workloads, not for teams still developing their data processes.
Domo alternatives and pricing comparison
Domo’s pricing often puts it out of reach for smaller teams or those with unpredictable data needs. The good news is that several analytics platforms offer similar functionality with clearer, more predictable pricing.
Here are some top Domo alternatives to consider:
Julius vs Domo: Which should you choose?
Domo is powerful but costly and unpredictable, while Julius is simpler and gives teams clear answers without managing credits or long contracts.
When it comes to setup and daily use, Julius is easier for non-technical people to get started with. You can connect data sources, ask questions, and see results without configuring roles or managing permissions. Dashboards update automatically once connections are in place.
Domo, on the other hand, requires more administrative setup. You’ll need to assign user roles, configure data pipelines, and define credit rules before your team can start building reports.
Here’s how they compare:
Julius is better for: Small to mid-sized teams that want fast data analysis and a simple monthly price without credit tracking or complex setups.
Domo is better for: Enterprises with predictable data usage, compliance requirements, and technical teams to manage configuration.
Use both if: You run large-scale analytics in Domo but want Julius for quick, everyday analysis that doesn’t require heavy data engineering.
Ready to see how Julius can help you with your data analysis? Try Julius for free today.
My bottom line on Domo pricing
After testing Domo and reviewing what other people had to say, I found that Domo’s pricing model gives flexibility but little predictability. The credit system works well if you understand your data patterns and can control usage, but costs rise fast when your refresh schedules or integrations expand.
For most mid-sized teams, Domo is a high-end option that only makes sense when you’re ready to track consumption carefully and budget for growth. For smaller teams that want clearer pricing and faster insights, platforms like Julius make more sense.
Frequently asked questions
What are the different Domo pricing plans?
Domo only offers a single, credit-based model that charges based on platform usage. Instead of fixed tiers, you buy a pool of credits that cover everything from data ingestion and transformations to dashboard refreshes and AI features. How much Domo costs depends on your data volume and refresh frequency.
Is Domo priced per user or by credits?
Domo is priced by credits, not by individual users. This model allows unlimited users under one account, making costs dependent on how much data your team processes instead of how many people log in.
How much does Domo cost per user?
Domo does not have a per-user price, as its pricing is now credit-based rather than seat-based. Domo’s current pricing model focuses on total credit consumption across your organization.
Does Domo offer a free trial or free version?
Yes, Domo offers a 30-day free trial where you can explore dashboards, reports, and integrations. There is no standard permanent free version. After the trial, most teams will need a custom quote from Domo’s sales team to continue. In rare cases, Domo may offer special programs for startups or nonprofits, but these aren’t part of its regular plans.
How does Domo pricing compare to competitors?
Domo pricing is typically higher than other business intelligence tools like Power BI and Tableau. Both of those tools start around $14 and $75 per user per month, respectively, while Domo’s annual cost usually ranges from $30,000 to $100,000 or more. Even tools like Snowflake can cost less depending on usage.
What hidden costs should you know about with Domo?
Hidden costs often come from credit overages, data storage, and paid support. If your team exceeds its credit pool, Domo automatically uses standard credits, which can raise your total bill. Other add-on costs may include implementation services and 24/7 premium support packages that can reach several thousand dollars per year.
Are there affordable alternatives to Domo for analytics?
Yes, there are several tools like Julius, Power BI, and Looker that provide similar analytics capabilities for lower prices. Julius, for instance, starts at $29.16 per month billed annually and handles data and financial analysis tasks through plain-English queries.
Does Domo integrate with other data platforms?
Yes, Domo integrates with over 1,000 data platforms. As of 2025, it includes pre-built connectors for both cloud and on-premises systems, plus support for custom APIs and user-built connectors. This flexibility lets teams combine data from almost any source in one place for real-time reporting, governance, and advanced analytics.
Can you cancel Domo anytime?
No, Domo contracts typically run on annual or multi-year terms and can’t be canceled mid-contract without penalty. You can adjust or renew your credit allocation at the end of the term through Domo’s sales team.
