Skip to main content

​
Best Practices for Meta Ads Analysis

​
Be Specific About Time Ranges

Meta Ads accounts can contain years of campaign data. Specify the time period you’re interested in. Instead of asking “Show me all my campaigns,” try “Show me active campaigns from the last 30 days” or “Analyze performance for December 2024.” This not only gives you more relevant results but also ensures faster query responses since Julius doesn’t need to process your entire advertising history.

​
Start Broad, Then Drill Down

Start with high-level insights, then drill into areas that catch your attention. For example:
  1. First, ask “Which campaigns spent the most last month?”
  2. Identify a campaign of interest
  3. Then drill down with “Show me the ad sets in [campaign name] by performance”
  4. Finally, get granular with “What ads in [ad set name] have the highest engagement?”
This layered approach helps you focus your analysis where it matters most. Comparative analysis is one of the most powerful ways to understand your advertising performance. Ask Julius to compare:
  • This week vs last week
  • Current campaigns vs previous campaigns with similar objectives
  • Performance before and after creative or budget changes
  • Different audiences or placements against each other
Comparisons help you identify what’s working, what’s not, and where you should focus your optimization efforts.

​
Filter for Actionable Insights

Filter for the campaigns that need attention. Ask questions like:
  • “Show me campaigns with declining performance week over week”
  • “Which ad sets have high spend but low conversions?”
  • “What ads have frequency above 5?”
  • “Show me campaigns with ROAS below 2.0”
These targeted queries help you quickly identify problems and opportunities.
Reach out to team@julius.ai for support or to ask questions not answered in our documentation.